OPEL LIVE
Brand Land redesign, Ruesselsheim, Germany, 24000 sq.m, 2000

Art Director at Steiner Sarnen Schweiz

The story of this Brandland is an unlucky one. With much effort invested, a sort of amusement park facility was installed, which did not please anybody. Shortly after the opening of the facilities, we were contracted to carry out the redesign. Once again at great expenditure, we developed the overhaul of the project. In the middle of the renovation, New Opel Live was stopped by GM headquarters in Detroit.
The traditional guided factory tour survived. Since 1998 we have been in charge of the conception of the visitors' corridor through the Ruesselsheim factory and we train the tour guides. Touring an automobile factory is highly interesting and creates deep relationships and long-lasting memories.